Video scripts | Sprout Social
Promotional & re-Engagement email copy | for Threadless
My Copywriting Work.
If creating content is my bread and butter, writing copy is my cheese and wine.
My ability to channel a variety of voices has made me a key copy player at every position I've held.
Shedd Aquarium: Social copy + tone, 2022 advertising campaign concept
The project: At Shedd Aquarium, our scrappy marketing team covered a lot of creative projects. I wrote creative copy for our social channels in my main role, expanding our social voice to incorporate more trend-based copy. I also co-created the tagline for our 2022 advertising campaign—"The Answer Lives at Shedd."
My role in the campaign: co-developing the concept and tagline, #TheAnswerLivesAtShedd.
Branded blog posts and marketing-minded blog posts | for the Creative Resources and Threadless Blogs
Social media copy | for Adler Planetarium
Just-For-Fun Articles | for TheMarySue, HelloGiggles
Podcast episode description copy | for Threadless
Email Newsletter Copy & A/B-Tested Subject Lines | for Shedd Aquarium
#SheddTalks (like TedTalks) name & description | for Shedd Aquarium
Social media copy | for Shedd Aquarium
Creative e-commerce website copy | for Threadless