Social Media Copy for Shedd Aquarium.
The challenge: Translating Shedd's "clever-not-cutesy," "no-puns," "smart-not-academic" voice into engaging social posts that balance Shedd's voice with sticky content.
The result: Content and campaigns that have achieved viral status six+ times. From writing video captions on TikTok and Reel videos that translate large concepts into bite-sized copy to post captions that take high-level, scientific concepts and break them down into fascinating, fun, sharable tidbits, Shedd's social channels always present a unique (and fun!) challenge.