Hi. 👋 I'm Carlyn (she/her), or you might know me by Carly—just trying to keep you on your toes. I'm a Chicago-based content specialist at Sprout Social by day, artist and TV-binger by night. I love what I do and I love my city (although I do put ketchup on Chicago hotdogs...don't tell anyone.)
From writing stories as a kid to telling brand stories as an adult, the blank page has always been my playground. I've been fortunate enough to create copy and content for e-commerce pioneer Threadless and to manage a viral, global social media campaign for Shedd Aquarium (remember the penguins exploring the empty aquarium?) that reached all seven continents...yes, even Antarctica.
And that's just the road so far—let's talk! Say hi at firstname.lastname@example.org
My last two cents: The best testimonial I ever received was, "You're writing the copy on my tombstone."
I was interviewed by WBEZ after a social media campaign I managed went viral and reached every continent (yes, we heard from Antarctica!)
I have been a speaker at Sprout Social Digital Sessions, MCN's "Creating Social Media Moments of Joy During a Pandemic," and was a guest speaker at a Northwestern sci-comm undergrad class.
I have a professional certification in digital marketing from Northwestern University. I am also Hubspot certified in content marketing and social media, and hold a Google Analytics certification.