Hi. 👋 I'm Carlyn (she/her), or you might know me by Carly—just trying to keep you on your toes. I'm a Chicago-based content specialist at Sprout Social by day, artist and TV-binger by night. I love what I do and I love my city (although I do put ketchup on Chicago hotdogs...don't tell anyone.)
From writing stories as a kid to telling brand stories as an adult, the blank page has always been my playground. I've been fortunate enough to create copy and content for e-commerce pioneer Threadless and to manage a viral, global social media campaign for Shedd Aquarium (remember the penguins exploring the empty aquarium?) that reached all seven continents...yes, even Antarctica.
My last two cents: The best testimonial I ever received was, "You're writing the copy on my tombstone."
I was interviewed by WBEZ after a social media campaign I managed went viral and reached every continent (yes, we heard from Antarctica!)
I have been a speaker at Sprout Social Digital Sessions, MCN's "Creating Social Media Moments of Joy During a Pandemic," and was a guest speaker at a Northwestern sci-comm undergrad class.
I have a professional certification in digital marketing from Northwestern University. I am also Hubspot certified in content marketing and social media, and hold a Google Analytics certification.