My Social Media Work.

From viral penguin campaigns to traveling for rocket launches, my social media experience has taken me to some amazing place. In turn, I've helped elevate brands into amazing places as well. Scroll to see my work.

Shedd Aquarium: Managed a viral and award-winning social media campaign

Two rockhopper penguins walk in front of a large aquarium in the empty Shedd Aquarium

A penguin looks at a beluga in an aquarium, and the beluga stares back.

The video of Wellington the penguin that first achieved viral status.

Two rockhopper penguins walk in front of a large aquarium in the empty Shedd Aquarium

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At Shedd Aquarium, I managed the penguin campaign seen 'round the world (literally.) The "Where's Wellington" campaign was featured on CNN, The Daily Show, shared by Ariana Grande and reached all seven continents.

A few highlights:

Managed a viral social campaign that grew Shedd's following by 185% on Instagram, 150% on Twitter, and 32% on Facebook
Achieved viral status more than six times in a little over one year.
Launched our TikTok and amassed 1.2 million likes and 100,000 followers, the majority of which was gained in just six months.
While at Shedd, we won the Gold Muse Award from the Media & Technology Professional Network of the American Alliance of Museums (AAM) thanks to the penguin field trips campaign.

Sprout Social: Create social content and videos

After two years as a content specialist at Sprout, I made the jump to become their newest social media strategist. But I'm still writing articles for the blog while juggling video scripting, filming and regular social content creation and strategy.

The first Reel above racked up over 10,000 views—substantial for our social channels.
The second vertical video is a shorter social cutdown pulled from a longer YouTube video that we repurposed. This was done in an effort to diversify our content and get more mileage out of one content piece.

Adler Planetarium: Channel growth and strategy building

Adler Planetarium

One of Adler's most successful Tweets of all time as of 2019 when it was posted

Image featured in a Twitter moment and one of Adler's most successful Tweets when posted in 2019

Adler Planetarium

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As Adler's content specialist (aka social media manager), I gave their channels a glow up, enhanced their posting strategy and achieved rapid growth on their channels, specifically on Instagram.

A few highlights from my first five months at Adler:

A 24.2% follower increase on Instagram (nearly 6,000 followers gained in five months).
Achieved their two most popular tweets of all time.* (*Pre-pandemic)
Increased Twitter engagements by 462.5% compared to the previous months.
Increased Instagram engagements by 29.9% compared to the previous months.
Revamped their social bios to reflect and flaunt that they are America's FIRST planetarium (which they previously weren't highlighting).
Identified that late-night posts worked well for their millennial audience.
Kept and created content calendars to track Facebook, Instagram, Twitter, and Linkedin content.