Email, challenge and landing page copy for Threadless

The Project: It takes a lot for an email to stand out. At Threadless, I was tasked with refreshing our promo emails,"don't-go" re-engagement emails, and bringing product announcement emails to life with playful copy. Our "Is this it for us?" email was even tweeted about by one of our followers as an example of a fun business email.

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But that's just scratching the surface of the copy I wrote for Threadless. I also wrote:

• Fun, pun-laden copy for our art challenges

• Product copy for product pages that used SEO best practices.

• SEO-driven meta copy.

• Blog posts.

• Email subject lines and promotional email copy.

• Social ad copy.

• Greeting card copy (I really got to flex my inner comedy writer here.)