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Social Media Copy for Adler Planetarium.
My Work: As the Adler's content specialist, I reinvigorated Adler's voice on social with fun, nerdy, enthusiastic copy, kept/made content calendars for all social channels, monitored the social channels every day, created engaging stories to share the Adler's mission, and attended events to cover stories in real time.
The Result: Our enthusiastic voice became the focus of a CBS headline when the first image of a black hole was released. In under five months at the Adler, I my work led to a 24.2% follower increase on Instagram (nearly 6,000 followers gained) and achieved Adler's two most popular tweets ever at the time while increasing engagements by 462.5% as compared to the previous months.
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