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Sprout Social: blog articles
The work: Long live long-form. I wrote more than 30 long-form, SEO-driven articles (from 1500 - 3000+ words) on a variety of topics for Sprout Social's Insights blog. Not only are these articles educational: they drove real business results, like product leads, trials and demos.
Formats/work: Long-form articles (both original and refresh edits of old articles), copy for downloadable templates and worksheets, YouTube video scripts (for embedded videos), case studies and conducted QA for other writers' articles.
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