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Shedd Aquarium City-Wide Advertising Campaign

The project: Shedd Aquarium wanted to create a new advertising campaign post-pandemic to encourage visitation, create excitement and to evolve our messaging. This campaign would appear on commercials, city-wide billboards, bus shelters and more, and across social media ads. 
 

My role: Co-created the campaign concept and tagline,"The Answer Lives at Shedd"

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