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Shedd Aquarium City-Wide Marketing Campaign (Digital and Traditional)
The project: If you told my younger self I'd co-create the marketing campaign for my favorite place, she wouldn't believe you.
Shedd Aquarium needed a splashy new marketing campaign—their first post-pandemic refresh—to encourage visitation, create excitement and to evolve their messaging. This campaign still appears on commercials, city-wide billboards, bus shelters and more, and across digital ads.
My role: Co-created the campaign concept and tagline,"The Answer Lives at Shedd"
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