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Shedd Aquarium City-Wide Marketing Campaign (Digital and Traditional)

The project: If you told my younger self I'd co-create the marketing campaign for my favorite place, she wouldn't believe you.

 

Shedd Aquarium needed a splashy new marketing campaign—their first post-pandemic refresh—to encourage visitation, create excitement and to evolve their messaging. This campaign still appears on commercials, city-wide billboards, bus shelters and more, and across digital ads. 
 

My role: Co-created the campaign concept and tagline,"The Answer Lives at Shedd"

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