#MomsWhoMake Mother's Day Campaign
THE PROJECT
For Mother's Day in 2018, the Threadless Brand Team decided to run a creative campaign that told a story about creative moms and the importance of bringing art into the household. The effort involved everyone on the team.
MY WORK
I developed the hashtag, wrote social copy, email copy, helped conceptualize the email's layout, two blog posts, performed influencer outreach, and created a social posting schedule.