#MomsWhoMake Mother's Day Campaign

THE PROJECT

For Mother's Day in 2018, the Threadless Brand Team decided to run a creative campaign that told a story about creative moms and the importance of bringing art into the household. The effort involved everyone on the team.

MY WORK

I developed the hashtag, wrote social copy, email copy, helped conceptualize the email's layout, two blog posts, performed influencer outreach, and created a social posting schedule.