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Shedd Aquarium: social media + email copy

The work: I wrote copy for nearly all of the Aquarium's social posts and email newsletter. This meant translating scientific and newsworthy topics into engaging copy while adhering to Shedd's strict brand guidelines. I often collaborated with our Development, PR and Education departments to bring Shedd's stories to life.

Stand-out highlight: When our "penguin field trips" went globally viral, I coined the term "Where's Wellington?" for our pieces of viral content based on Wellington the penguin's field trips. 

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