Auntie Anne's Pretzels x Threadless

THE PROJECT

Threadless and Auntie Anne's pretzels teamed up for Auntie Anne's 30th anniversary and Pretzel Day and opened an Auntie Anne's Artist Shop that donates to Alex's Lemonade Stand. I created blog content as well as social media content for the campaign, adhering to Auntie Anne's as well as Threadless' guidelines. 

(Pretzel illustration by @lxromero on Instagram)